Vol.18 No. 2, 2013

Vol.18 No. 2, 2013

EDITORIAL
Luís Mota de Castro
Portuguese Journal of Management Studies, 18(2), pp. 65
Full Article (PDF)

THE EFFECT OF AMBIENT SCENT ON MOVIEGOERS’ BEHAVIOR
José Verissimo and Rui Alves Pereira
Portuguese Journal of Management Studies, 18(2), pp. 67-79
Full Article (PDF)

FRAMEWORK FOR MUSIC AS STORE ATMOSPHERICS TO INDUCE BUYING:
A STUDY OF DELHI MALL CUSTOMERS
Pranay Verma
Portuguese Journal of Management Studies, 18(2), pp. 81-99
Full Article (PDF)